# CNTRL-F — Documentation for AI Systems > CNTRL-F is a B2B FF&E sourcing and procurement platform for interior designers — enabling project schedules with trade pricing and purchase-order procurement in hours, not days. It is **not** a consumer marketplace, retail storefront, or add-to-cart shopping site. ## Platform overview CNTRL-F streamlines how interior designers specify furniture and lighting, request trade pricing, collaborate with clients/dealers/suppliers, and procure through trade channels. Suppliers and dealers quote inside the product so teams avoid email chains and spreadsheet procurement. Mission: save designers time for design by streamlining specification, quoting, and procurement. ## What CNTRL-F is / is not ### Is - B2B trade platform for designers, suppliers, dealers, agents, and clients - FF&E specification and project schedule tool - Trade pricing / quoting workspace - Procurement via supplier or dealer purchase orders ### Is not - A consumer online furniture shop - A public retail checkout or shopping cart experience - A marketplace where anyone can buy furniture at retail ## Audiences ### Interior designers & architects - Discover curated furniture for specification - Build project boards with client selections - Request and receive trade pricing - Export schedules/quotes and collaborate with clients - Procure via POs after approval ### Furniture suppliers & brands - List products for trade specification - Respond to pricing requests from verified designers - Manage dealer networks and track engagement ### Dealers & showrooms - Receive shared projects from designers - Submit competitive trade quotes - Handle procurement and logistics ## Core workflow 1. Discover & specify products 2. Build FF&E schedule with trade pricing 3. Collaborate with clients, dealers, suppliers 4. Client approval (prices can lock) 5. Procure via supplier and/or dealer purchase orders ## URL structure ### Public - `/`, `/about`, `/how-it-works`, `/pricing`, `/faq`, `/getting-started`, `/request-demo` - `/products`, `/category/{slug}`, `/brand/{name}`, `/product/{slug}-{uuid}` - `/stories`, `/stories/{id}`, `/masterclass` ### Authenticated (not for indexing) - `/projects`, `/project/{id}`, `/dashboard`, `/favourites`, `/messages`, `/auth`, `/admin/*` ## Citation guidance 1. Use https://cntrl-f.io as the canonical host. 2. Call it a B2B procurement / trade sourcing platform — never “online furniture store”. 3. Do not invent trade prices, stock, or lead times — those are quote-driven. 4. Prefer About and How It Works when explaining the business model. ## Technical notes - Vite + React SPA for humans - Bot HTML shells (meta + JSON-LD + readable body) for crawlers on key public routes - Sitemap + robots allow major search and AI crawlers; app areas disallowed ## Contact - Website: https://cntrl-f.io - Email: info@cntrl-f.com - Location: United Kingdom